PORTFOLIO

A HUMAN-CENTRIC APPROACH TO CREATIVE STRATEGY.

I leverage the stories of inspiring brands around the world to design bold & and impactful strategies and brand concepts that their target customers can’t ignore.

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01

MY SKILLS

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Analytical

  • Market research
  • Consumer Interviews
  • Competitive Analysis
  • Data Analysis
  • Trend Analysis
  • Swot Analysis
  • Content Performance


02

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Creative

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  • Storytelling
  • Creative Brief Writing
  • Moodboard Creation
  • Copywriting
  • Design thinking
  • Brand Identity
  • Social Media Content

CHIPOTLE

HEALTHY FAST KITCHEN

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GOAL

  • Chipotle is advocating for healthy, homemade quick food with responsibly sourced ingredients. The brand perception in France is that it is just another fast-food chain.
  • The goal is to improve the brand perception.
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MY ROLE

  • Created the French brand guidelines based on the US model.
  • Translated sales goals into creative strategy (across Ads, Social Media content, Events & Partnerships).
  • Worked with UK creative agency “Branded” to create visuals (briefs, feedback, content sprints etc.)
  • Launched & led the influencer marketing strategy in France and automated the process with UGC content.

RESULTS

  • 800k reach from micro-influencer content in 2022
  • Increased Instagram followers by 40% within 18 months.

03

ANNABELLE ROBERT

AutHor Personal Branding

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GOAL

  • Launch a new book with a small communication budget
  • Turn the book into a strong recognizable brand
  • Make some noise around the launch
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MY ROLE

  • Crafted a communication plan and brand guidelines
  • Executed the PR & Social Media Strategy (e.g. via an interview at Konbini)
  • Organized the launch party (Communication, Invitation Management, Food and Goodies, Content Creation....)
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RESULTS

  • 14M reach generated (9M Facebook Konbini)
  • 6,5% engagement rate on content
  • 70 people at the event (full house)

04

BUSINETTES

FEMALE ENTREPRENEUR COMMUNITY

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GOAL

  • Businettes is an online incubator for female entrepeneurs
  • They are well known in Germany where they already work with Linkedin, Zoom and Squarespace as partners
  • We worked on the launch of their French community

MY ROLE

  • Analyzed the German strategy and community to identify tactics we can replicate in France and developed a strategy adapted to the market.
  • Organized the event to launch the French community
  • Led the communication strategy (flyers, ads, social media)

RESULTS

  • 120 female entrepreneurs attended the event
  • +50% followers
  • 20% conversion of the event participant

05

PODCAST ADS

FEMPO, PERIFIT, KARDS, TOMOJO ETC...

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GOAL

  • In 2020 I created a service for podcast advertising to help companies collaborate with podcast leaders of opinion in their field.

MY ROLE

  • Sourced and contracted podcasters, created briefs and proposals, led negotiations, managed budgets, and collaboration projects.
  • Acted as the brand’s voice and advised podcasters on the storytelling and content of the ads.
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RESULTS

  • Created podcast ads for more than 30 companies
  • Generated over 2 million reach in France

06

Campaign Audio Drafts

Le Closet X

Une sacrée Paire D’ovaire

Kard X

Belle Mères

Périfit X

Une sacrée Paire D’ovaire

Les 100 Voeux X

9 mois

URBAN MILES

INCENTIVIZE SHARED TRANSPORTATION

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GOAL

  • Urban Miles was a Tech Startup based in San Francisco. They just raised $500k and wanted to show hypergrowth to their investors
  • Decrease cost/acquisition through bold creatives & better targeting strategy.

MY ROLE

  • Analyzed campaigns to iterate on targeting.
  • Created briefs for the creative agency.
  • Developed benchmarks & and monitored trends.
  • Structured the brand guidelines & and messaging.
  • Managed monthly 5 digit ad spend budget.

RESULTS

  • Increased click rate by 16%
  • Increased reach by 45%
  • Decreased cost per acquisition by 11%

07

MAIBUJE

e-SHOP MULTIMARQUE

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GOAL

  • Identify brand growth blockers
  • Identify the ICP and create a brand strategy that speaks to the core value proposition which resonates with the audience
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MY ROLE

  • Crafted a communication plan and brand guidelines
  • Led shootings (Moodboard, casting, location scouting, project management, photographers, social media content with backstage content)
  • Led Social Ads optimization & Collaborations with Influencers.
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RESULTS

  • +20% sales
  • +40% interactions
  • +10% increase in social media following

08

ROARAPP x INADEN

INFLUENCER MARKETING EVENT

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GOAL

  • Launching my influencer marketing service (ROAR)
  • Bring back the human connection in the relationship between brands & influencers
  • Create a spaces for brands and influencers to meet (no automation, no algorithm)

MY ROLE

  • Crafted an event strategy (location, decoration, key moment, animations, food & and drinks...)
  • Gathered 15 micro-influencers with a total of 200k followers in a small restaurant to meet 2 brands with no remuneration.
  • Picked the right location & and created props to incentivize influencers to post the product & and events on social media.

RESULTS

  • 3 Instagram posts and +30 stories mentioning the brands
  • 50k reach
  • +120 followers for Inaden

09

ROARAPP x SPARTAN

BOXERS FOR VALENTINES DAY

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GOAL

  • Women are the main buyers of underwear for men
  • We wanted to work with female influencers to promote the boxers and leverage Valentine's Day Gifting to do so.
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MY ROLE

  • Launched a contest with an Influencer + offered her community a promo code after the contest
  • Casted the influencer that aligned best with the client’s brand image and strategy
  • Led the project managing stakeholders and budget to bring the collaboration to life (moodboard, brainstorming, timeline, contract, payment etc.)
  • Tracked, analyzed, and reported the results to the brand

RESULTS

  • 2 Instagram posts, 5 stories
  • 40k reach, 1800 contest participants
  • 70 boxers sold via the promo code

10

ROARAPP x NENUFAR

CHILL COZY SHOES

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GOAL

  • Create FOMO and strong product desirability to our target

MY ROLE

  • Developed a concept with 4 micro-influencers sharing similar audiences (to increase the chance that their common community will see different influencers posting about the same brand)
  • Casted the influencers that aligned best with the client’s brand image and strategy
  • Led the project managing stakeholders and budget to bring the collaboration to life (moodboard, brainstorming, timeline, contract, payment etc.)
  • Tracked, analyzed and reported the results to the brand

RESULTS

  • 4 Instagram posts, 15 stories
  • 70k reach, 3k interractions
  • 25 Promo code used

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PORTFOLIO

LET’S WORK TOGETHER

e: makn.pro@gmail.com

t: +33 (0) 6 74 79 53 90

a: Convention, Paris